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Budget Reallocation Agent
Problem Solved
Ad budgets are wasted when underperforming campaigns continue to receive spend.
Description
Shifts ad budget dynamically based on campaign performance and ROAS thresholds.
MCP Servers Used
Meta Ads
Google Ads
Workflow Steps
1
Fetch live ROAS/CPL
Get real-time performance metrics from ad platforms.
2
Compare across campaigns
Analyze performance across all active campaigns.
3
Reallocate budget
Shift budget to top-performing campaigns.
4
Sync updates
Apply budget changes across ad platforms.
Sample Prompt
Check all campaigns on Meta and Google Ads. Reallocate budget to top performers based on ROAS and CPA.